Instagram Stories- it’s a new concept that touched the online market in 2016. It has now grown up to be one of the most important areas that businesses need to touch if they want to soar to great heights of success.
Instagram Stories come as a fun way of exploring varied marketing plans. More than 300 million individuals are using this feature regularly. Hence proved that when used by brands effectively, it is bound to increase traffic on a website page.
With Instagram algorithms changing every now and then, it has become very difficult for brands to engage users. But a nice solution to this problem is available in the form of Instagram Stories.
Businesses with hopes of increasing social engagement should definitely use this feature. It offers an exclusive way of promoting one’s brand. Here are the benefits on offer:
1. Stay Right on Top of the Minds of the Audiences
Fascinating and mind-blowing Instagram stories definitely increase follower engagement and help brands stay right on top of the minds of the audiences.
Furthermore, when brands keep publishing their stories consistently and frequently, it encourages the followers to engage with the brands by checking their Instagram business profiles for useful information and the latest posts.
Instagram Stories is a feature that allows businesses to continue using frequent posting as one of the most effective engagement strategies. You can use Stories in place of those “wow” posts that do not stay in the minds of the audience for a very long time.
2. Increased Engagement
Businesses that use Instagram Stories regularly are successful in creating a personal and specific engagement with the audiences. That’s because Stories offer endless scopes to brands when it comes to connecting with the audiences or the people in general.
For instance, if you find an image that one of the followers has posted, give them the recognition they need by reporting the same on your story. In doing so, there are higher chances of the people responding to it positively and paying close attention to your account, especially if it features individuals.Instagram is the most popular social media platform nowadays.
Answering Frequently Asked Questions or using follower content on Stories will give you the scope of growing and keeping your followers organically.
3. Diversify Strategy
For a business, it is very important to diversify content to keep the attention of the target audiences intact and cater to their varied preferences. Most of the time, this is something that requires adding a brand new social media platform or channels to your strategy. This further requires starting right from scratch with the audience and even with your business profile.You can promote anything in the right manner through social media optimization.
Here again, Instagram Stories come to your rescue. Using this feature is always profitable as it is brand new on existing social media platforms. If you already have an account on Instagram and a good fan following, the only thing you need to do is diversify content with the resources you already possess.
4. Save Content and Repurpose It
It does not pay to work harder only to create better and exclusive content. Everything you require for this purpose is already there in your existing content. You can use your existing content in your Instagram Stories to be more precise.
Posting already available pictures and videos from your page to your Instagram Stories account is perfect for having shareable content automatically. You can easily create a New Post Story or effectively reuse the already available content.
Do this by hiding the image of your new post by drawing a tool for concealing it or by using a GIF. This technique alerts the audience when there’s something new added to your page. Best of all, this quick, regular post that does not take much effort increases the likes on your Instagram post.
And if you are worried about the old content, you are just wasting your time. That’s because people will forget the old content immediately considering the huge amount of content posted on Instagram continuously.
5. Improvised Brand Visibility
You might already know that the stories of different users that you follow appear right on top of the feed. There’s a colorful ring indicating that there is a brand new story in line. In the same way, your followers will also be notified when you publish a brand new Story.
Thus, it will be very difficult for them to miss out on your stories which is the case with regular posts on Instagram. That being said, do not resort to just posting one story every day.
Try posting as many stories as you can because they will bring you good visibility on Instagram. This will show in many viewers and followers that you get for your profile on the platform.
Studies show that Instagram Stories have a huge retention rate, and you must use this amazing feature!
6. Add to the Profile of Your Business
If you think that one of the videos or pictures from your Instagram Stories is something you would like to have in your profile, you will not need to worry. That’s because you have the option of going to that particular video or image, tapping three dots on the bottom of the screen, and then tapping Share as Post.
This will enable you to post that particular picture or videos in the form of a regular post on Instagram with a filter, location, or caption. This is not only one of the most effective ways of repurposing content, but it will also help you test content even before you place it in your Instagram profile.
Conclusion
That’s it! These are some of the biggest advantages of Instagram Stories for business. With time, it is being envisaged that this feature available at Instagram will get some more tweaks and advanced attributes that will make it even more enticing for brands and businesses to use for recognition, conversion, and sales. So, without further delay, create an account on Instagram and start attracting customers with stories and reels.